This Privacy Policy (“Privacy Policy”) describes how XYZ Beverage, Inc. (“XYZ”) and its subsidiaries and affiliates (collectively, “we,” “our” or “us”) collect, use and disclose information about visitors and users (collectively, “users”) of our websites, mobile applications, and other online features, products, and services that link to this Privacy Policy (each a “Service” or collectively, “Services”). By visiting or using our Services, you consent to us gathering and processing information about you in accordance with this Privacy Policy.

We understand that your privacy is important, and as such, the below outlines the finer points around how we collect, store, use, and/or disclose your personal information. Federal and various state laws require us to tell you how we collect, use, share, and protect your personal information. These laws also limit how we can use your personal information. Please read this policy carefully to understand what we do with the personal information we collect.

By using our site and online services in general, you affirm that you have read and agreed to the practices described in this Privacy Policy. If you do not agree with this Privacy Policy, you should not be accessing our site. The policy applies to both the current structure of our site and/or any future updates we might make. All changes are effective as soon as they are posted.


By visiting or using our Services, we may collect the following personal information (“Personal Information”) you provide to us:

  • Email address

As related to social media specifically, during the course of our interactions with you, we might also request that you post on social media (including, but not limited to, Instagram, Twitter and Facebook) with certain hashtags. If you do engage in such postings, depending on your personal privacy settings, the image may be redisplayed on our Services. While you retain ownership of the image, using the hashtags we request gives us permission to display and re-display the image. The image may contain information about you, and we may collect and use that information for marketing and research purposes. If you do not want your image posted on our Services, please do not use our requested hashtags.

In addition, we may receive certain categories of Personal Information listed above from sources other than you, specifically from third-party applications (including, but not limited to, Instagram, Twitter and Facebook) that you use in conjunction with this Service (e.g., for age-gating purposes), as well as from our other brands, affiliates, subsidiaries, business partners, and third-party data providers, which we may combine with the information you have provided for the purposes described in this Privacy Policy.

We may also automatically collect the following categories of network activity and/or device information (some of which may qualify as “Personal Information” or “Personal Data” under applicable law) from devices (e.g., mobile, computer, laptop, tablet) used to visit or use our Services (“Device Information”):

  • IP address;
  • Device identifier;
  • Referral website;
  • Browser type;
  • Any search terms entered on or through our Services;
  • General location data based on your device information, such as country, state or province;
  • Computer operating system;
  • Access times;
  • Usage patterns and page views within our Services;
  • Log files;
  • Cookies

We may also collect geo-location information from your device with your consent in accordance with applicable law. If you do not consent to collection of this information, certain Services (e.g., personalized location-based services and content) will not function properly and you will not be able to use those Services. You can stop our collection of location information at any time by changing the preferences on your mobile device.

We only retain your information for as long as is necessary to fulfill the purposes outlined in this Privacy Policy, or as needed to comply with applicable laws and our own policies.

Purposes for which we use your information
Below, please find the ways we use the information we collect from you to:

  • Provide you with information about our products and services;
  • Develop new products and services;
  • Track responses to our emails and advertisements;
  • Measure marketing effectiveness;
  • Respond to your comments and general inquiries;
  • Improve the quality of our offerings;
  • Communicate with you about special offers and other marketing communications;
  • Verify you are of legal drinking age;
  • Comply with our own policies, as well as for accounting purposes, and as required or permitted by law.


If you leave a comment on our site you may opt-in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year. If you visit our login page, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.

When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select “Remember Me,” your login will persist for two weeks. If you log out of your account, the login cookies will be removed.


Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.


We automatically gather log files, such as your IP addresses, browser type, internet service provider, referring/exit pages, operating system, date/time stamp, and clickstream data when you use our Services. We may combine information in log files with your information.


We implement commercially reasonable measures to protect your personal information against unauthorized access or use, all based on generally accepted industry standards. However, as with any method of transfer over the internet, we cannot guarantee with 100% certainty that your personal information will be secure from theft, loss, alteration, misuse, or unauthorized access, nor do we make any representation as to the reasonableness, efficacy, or appropriateness of the measures we use to safeguard such information. But, if you have reason to believe any of your information has been compromised or is no longer secure, please contact us immediately at


Emails sent to us are stored on our email servers.


For those residents of California, we are required to provide other information about how we use and disclose your Personal Information because California provides additional explicit rights.

Under the California Consumer Privacy Act of 2018 (“CCPA”), California consumers have the right:

  • Access your personal information
  • Request to see and/or obtain what information we have collected
  • Request deletion of your personal information
  • Receive information we have “sold” (as the term is such defined under California law) to third parties in the last 12 months
  • Request opt-out of the collection and “sale” of your personal information

California law permits California consumers to use an authorized agent to make privacy rights requests. We require the authorized agent to provide us with proof of the California consumer’s written permission (e.g., a power of attorney) that shows the authorized agent has the authority to submit a request for the California consumer.


This site is hosted and operated in the United States (“US”). By using this site, you are consenting to the transfer of your personal information to the US. If you are accessing this site from outside the US, please be advised that US law may not offer the same privacy protections as the law of your jurisdiction.


The website only directed at persons over the age of 21. We do not knowingly collect, store, use, analyze or sell any Personal Information from anyone under the age of 21. If you have chosen to visit this site, given our age-gating procedures, you warrant and represent that you are at least 21 years old. If any person under the age of 21 visits this site, they are required to immediately leave. Additionally, if we have actual knowledge that information about a child has been collected, we will take immediate steps to delete the information.


We reserve the right to update this Privacy Policy to reflect any modifications to our practices by posting notice of the update on our Services. Any and all updates are effective immediately after posting and apply to all of the information we collect.

This Privacy Policy was last updated on October 1st, 2020. Your continued use of the site will be deemed as an affirmative agreement that your information may be used in accordance with the new policy.


For any questions regarding: (a) this Privacy Policy, (b) the information we have collected about you, or (c) to exercise any of the rights mentioned above, please contact us at